T & C

Welcome to our website. If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Spring n Summer Fashion relationship with you in relation to this website.

The term ‘Spring n Summer Fashion’ or ‘us’ or ‘we’ refers to the owner of the website. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • All trade marks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website.
  • From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

FTC Marketing Guidelines

For several years Spring n Summer Fashion has been an industry leader in online marketing compliance. We continually strive to keep you, our valued reader, informed of the latest regulatory trends, and provide practical advice on implementing any new rules. As such, we would like to inform you of the latest set of guidelines published by the Federal Trade Commission (FTC).

Recently, the FTC published its final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, which will goes into effect on December 1, 2009. While the FTC had addressed this issue in the past, the latest revisions tackle the use of endorsements and consumer testimonials in online marketing, with a focus on celebrities and bloggers.

The Guides address all “endorsements” i.e., advertising messages which may be understood as the opinion of someone other than the sponsoring advertiser, from the perspective of consumers. All messages of this type, regardless of whether they originate from consumers, celebrities, groups or organizations, are all classified as endorsements.

The following is a list of the most important revisions made in the Guides:

* Endorsements must reflect the honest opinions and true experience of the endorser. If paid actors are used, this fact must be disclosed.

* Endorsements may not contain any representations which would be deceptive, or could not be substantiated, if made directly by the advertiser.

* Endorsements must be representative of what consumers can reasonably expect to achieve. Any claim made by the endorser must reflect the opinion or experience of a significant proportion of consumers. Disclaimers like “results not typical” are no longer sufficient.

All material connections between the advertiser and the endorser (including research or medical organizations) that consumers would not expect must be disclosed, including free products or monetary compensation.

The FTC Press Release may be found here:

http://www.ftc.gov/opa/2009/10/endortest.shtm

The full text of the Guides may be found here:

http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf

Please be aware of the fact that Spring n Summer Fashion.com could receive compensation for products that you decide to purchase using a link on the website.